Buy It With ThoughtSome messages are timeless and perhaps none more so than this treasure published by the U.S. Food Administration in 1917. Yes, you read that right, this poster is almost a century old! And each point is just as relevant as it was 100 years ago. So we decided to explore their meanings as they apply to us today, as well as offer some tips on how to be a thoughtful consumer.


Stay tuned as every week we look at each of the messages individually here on BASE Wellness. We begin with the all important part one #1. Buy it with thought.


1. Buy it with thought


With an increasing range of products and providers – from supermarkets, green-grocers, farmers markets and directly from the farm-gate, it seems we are spoiled for choice.


Ironically, however, for many this has made the challenge of planning meals even more overwhelming. Giving some thought to the repercussions of decisions like what and where to buy will put you more in touch with the process from farm to plate. Armed with this knowledge you can then make informed choices. Knowledge is power!


When we choose ethical and environmentally conscious items, not only is it better for the environment, it is better for your health and the health of others too.




*Buying produce that is grown and harvested on Fair-Trade Farms – by making this change you will be supporting employees working conditions and wages.


*Buying certified organic products – not only does this ensure that you are not consuming harmful toxins, but you can have the expectation that those employed in the process of making the products are also not exposed to harmful substances.


*Buying wild seafood such as Atlantic salmon and not the farmed alternative, for the latter has likely been exposed to toxins and antibiotics. They are also known to spread pests and diseases into the environment which threatens wild fish stocks.


*Growing your own food – even in the smallest apartments it is incredible how much can be grown with a little creativity and ingenuity and how satisfying it is! The likes of tomatoes, peppers, herbs and strawberries can all be grown in pots for the spatially challenged.


*If you have the space, having a few chickens could be the best thing to happen to you and your family. Try it! Think of the eggs – not to mention the company!


*Choosing whole and fresh foods where possible and avoiding processed foods. Can you make your own granola bars? They’re surprisingly easy!